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Patients spoilt for choice
18 May 2010
Source: Hindustan Times

 GURGAON: Mention the modern face of Gurgaon and you tend to picture megaplexes and high-rises. Now you can throw another image into the mix: superspeciality hospitals.
Delhi's southwestern suburb is wit- nessing a boom in specialized health- care like never before.

The numbers tell the story: Dr.
Umesh Gupta, the promoter of MP Heart Centre in Greater Kailash in New Delhi, is soon to set up his third hospi- tal in a row in Gurgaon in DLF City. Dr.
Naresh Trehan's 43-acre Medanta Medicity came up in February this year.
Another giant, Fortis Healthcare. is in the midst of building the 950-bedded Fortis International Institute of Medical Sciences (FIIMS) on a 7.5-acres sprawl.
STATE-RUN AND RUN-DOWN As the case with Noida, lack of public health infrastructure has created an atmosphere ripe for private hospitals to thrive.

The shabby condition of state-run hospitals in Gurgaon was revealed at its nadir during last year's outbreak of H1N1 (swine flu) virus, when 40-50 per cent of Gurgaon's patients poured into Delhi for treatment. The 200-bedded Civil Hospital here is still to have an ICU and ventilator.
COMPETITION IS HEALTHY The multiplicity of players on the Gurgaon healthcare scene not only ensures patients have a plethora of options, but also keeps costs in check.

Competition amongst various play- ers spells into a rain of discount pack- ages and schemes. For instance, the Alchemist Institute of Medical Sciences, headed by former AIIMS chief Dr.
Venogopal, performs a coronary artery bypass surgery for Rs 85,000, which normally costs above Rs 1.5 lakh else- where.

What's more, Gurgaon is fast emerg- ing as a center for medical tourism.
Experts say about 80-100 patients from outside India get admitted in various hospitals in Gurgaon every day and the number is likely to increase to 250 in the an year's time.
““Gurgaon is expanding fast vertically with bustling corporate and residential activity,“ says Dr Gupta. “Besides num- bers, the profile of the people living here is unmatched and they need quality healthcare treatment at competitive pric- ing. This is what made us expand from one hospital in Sushant Lok (1996) to setting up another in Palam Vihar in February. We have tied up with Panacea to launch our third 250-bedded hospi- tal in DLF City-III.“ The best news though is that the com- petitive bug may have finally bitten the government sector as well. The Haryana government -- in a bid to finally give its orthodox-looking 200-bedded Civil Hospital a “corporate look“ and procure modern equipment -- has tied up with National Building Construction Corporation (NBCC.) TOMORROW Faridabad: People from the oldest NCR town have always had to go to Delhi for special care. But things are changing now. Low-cost surgery options Why has Haryana failed to meet the health- care needs of locals, forcing them to look either to private hospitals or to Delhi?

We are in the process of getting our facilities at par with the private sector and have launched massive facelift in terms of infrastructure.
How will you ensure that patients trust your services and shun costly private sector?

Apart from the corporate look of our hospital, we have started offer- ing surgery packages that cost much lesser than what the private sector has to offer. Launched in 2009 end, it has assumed phenomenal success and we have conducted 249 surger- ies in April alone.

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